The meetings and events industry is going through incredible changes as we work to emerge from the current health and financial crisis along with the social and political unrest. This has impacted our company, the organizations that we work with and our hotel and industry partners.
With these changes, meeting management companies have been called on more often as an essential team member for the planning and execution of successful events. We have been working with our clients to navigate through all that has changed and help them be set up for success in the short term and for the future. Our organization has adjusted to be a resource for the future with the following steps.
- Being an Advocate for our Clients
Focusing on the needs of our clients, helping negotiate for both savings and risk mitigation.
- Sharing our Expertise
Putting our experience, knowledge, and expertise to work for both our clients and partners. By sharing, we can learn and adapt quickly.
- Assisting with the Transition to Virtual or Hybrid Events
As every organization has found it necessary to move their events to virtual or hybrid, ConferenceDirect is supporting our clients to find the perfect vendors (technology platform, logistics and production). We have a network of providers that have proven experience designing and delivering flawless virtual events. Our dedicated team of virtual experts can assist in the entire process from creating your RFP to delivering a successful event.
- Increasing Attendee Engagement
Expectations of the attendee are higher than ever before. From the moment your guests receive your invitation to the follow-up and access to sessions long after the event is over, we help ensure their event experience is seamless and unforgettable.
- Educating on the Monetizing of Events
We help you determine the best method for monetizing your event and increasing your revenue. I am sharing an article written by Adam Briggs, our Senior Vice President of Operations, in our Meeting Mentor Magazine.
https://tinyurl.com/y664nprt
- Being a Connector / Networker
We continue to help make the connection between all of those that we interact with through education (we have moved all our customer events online and opened them up to more potential attendees) and networking. Through these connections, we have seen new partnerships flourish with organizations helping each other.
It may be a time to consider bringing in an outside consultant and trusted advisor to share their expertise and help you achieve your objectives. This is a time of change…and a time of choice. We have made the choice to adapt to the changes and believe great opportunities are in the future for all of us.
What is your organization doing to adapt to our changing environment?
Doug Baarman
LinkedIn: https://www.linkedin.com/in/dougbaarman/
Blog: https://meetingplannerplaybook.com/
Blog: https://hospitalitylifestyles.com/