“We aren’t in the coffee business serving people. We are in the people business serving coffee.” Howard Schultz- Founder and Chairman, Starbucks
This quote really makes you think…what business are we in? We introduce ourselves as working in the hospitality industry, hotel business or as a meeting planner. But, when we respond to this question, do we truly understand the business that we are in?
I agree with Howard Schultz and the vision he has for his company. Starbucks is in the people business serving coffee while creating an environment that offers a desirable experience. In the hospitality industry, we are in the people business providing great individual guest and meeting experiences. We help bring people together to discuss important topics that can change the course of an individual, an organization, a country and perhaps even the world. It is human relationships and interactions that create the experience we desire. Sure, our facilities provide great beds, meals and meeting rooms – but the people provide the environment that enables the guest stay or meeting to be a desirable and memorable experience.
Being a meeting and event planner in the hospitality industry is an exciting career choice. Let’s make sure we always remember what business we are really in…the people business